TVC & commercial production
TV commercial production in Durban.
Durban-based commercial production partner for brands and advertising agencies. TVCs, online commercials and campaign content — agency-side, broadcast-ready.
01 / Overview
TVC production Durban agencies and brands rely on for broadcast-ready commercials. Our TVC production Durban team produces 15-, 30- and 60-second TVCs, online commercials and multi-format campaign content from our Durban studio. We work agency-side with creative, account and producer teams on transparent terms — and brand-direct with marketing leads who own their own creative.
02 / Who we work with
Commercial production for brands and agencies.
A
Brands direct
Commissioning your own campaigns through a marketing or brand manager — looking for a production company that can interpret a brand brief, develop the treatment and deliver the finished commercial.
B
Advertising agencies
Briefing in a production partner — looking for a crew that understands agency workflow, respects the creative team’s vision, and delivers to the spec the client has already approved. We work agency-side on transparent terms, without backdoor approaches to end clients.
03 / TVC production Durban — four formats
Four commercial formats. One studio.
01
Broadcast TVCs
15-, 30- and 60-second TVCs for DStv, SABC and regional networks.
03
Multi-format campaigns
One hero commercial plus vertical, square and short-form cut-downs.
02
Online commercials
Online-first for YouTube, LinkedIn, Meta and programmatic display.
04
Branded content
Long-form commercial film (2–5 minutes).
04 / Agency-side
Working with ad agencies.
If you're an agency producer or account director looking for a production partner in KZN, here's how we work.
01
You own the creative. We execute the production.
02
We quote transparently and in the format you need — standard agency production quote, line-item breakdown, inclusive of pre-pro, shoot, post and delivery.
03
We work under your timelines and your client approvals.
04
We deliver in broadcast spec, with full tech sheets, masters, cut-downs, and archival files.
05
We sign NDAs before any client-specific information changes hands.
04 / Agency-side
Treatment to broadcast delivery.
01
Treatment & pre-production
Creative treatment, director’s vision, shot list, schedule and quote against your brief.
02
Casting & locations
Local casting, location scouting, permits and logistics across Durban and KZN.
03
Production
Full crew — director, DOP, 1st AC, sound, lighting, art, wardrobe, stills — run from a clean base.
04
Post-production
Offline, online, grade, VFX, sound design, music licence or original score, broadcast mastering.
05
Delivery
Every format, every duration, every aspect ratio the brief requires.
Why us
Why TVC production Durban, not Joburg or Cape Town? Local crew rates run 25–35% lower at the same calibre. KZN locations give visual variety the inland metros can't match. And shooting locally with a post production Durban finishing house under the same roof shaves 5–7 days off national delivery. Every TVC we produce is delivered to SABC technical specification, with copy checked against ASA guidelines. See The Loeries for industry standards.
07 / Frequently asked
Frequently asked questions.
A TVC (television commercial) is a short-form (15–60 second) paid advertising spot designed for broadcast distribution. A brand film is typically longer (2–10 minutes), narrative-driven, and distributed through owned and earned channels. Both require high production quality. Audio Visual Lab produces both formats and can create assets for multiple uses from a single production.