How to use Twitter to drive traffic to your blog [12 Steps]
If you don’t promote your blog, how will anyone know about your great content? Driving traffic to your blog is just as successful as your blogging.
Take advantage of your blog to promote via Twitter. Tweeting about your blog is a great way to reach and connect with your consumer. With over 500 million users, you can also reach many new readers via tweet.
If you use Twitter properly, it can translate tons of traffic to your blog. But tweeting the title of your blog with a link to your site won’t work.
You have to be proactive. You have to be creative. You must use excellent marketing when reporting your posts.
Here are 12 easy, actionable formula for marketing your blog. Try these to drive more traffic to your site.
1. Use short, provocative chats
A Tweet is quite short in itself. Content of 140 characters or less can lead to some minor challenges in writing compelling content. Short calls, less than 100 characters, achieve a 21% higher interaction rate.
When you are linking to a blog post, get creative. Try making short tweets that interest you in your blog article. They work.
When inserting your article, remember that you don’t have to stick to the title of the post.
Check out this example from Copyblogger by Brian Clark. In six words, and less than 55 characters, it creates a call-to-action and lets you know what its article is about.
The title of his article is actually “3 Modern Marketing Mistakes and How to Fix It.”
(Okay, Brian is one of the best writing writers out there, and it might take a little practice to achieve his excellence. Great to learn!)
Here is another example of a provocative tweet that links to a blog article. Mashable creates disbelief and interest in eight words.
Try it on your own. Take a blog you’ve written and write 10 or less variants of five tweets. Check them out to see what works best.
2. Enter the quote within the message
Give your followers a taste of your blog. Enter an intriguing quote for your article. Try a short quote and find the flavor of your content.
Check out this blog example I wrote about Wishpond, and then wrote it as follows:
Again, you do not need to report the title of your article. Show your followers something more about your blog post.
Quotes generally do very well on Twitter. Research has shown that a tweet with a budget rewrites 54% more. If your followers like your quote and would like to resubmit it, they are likely to click on your site.
People love statistics. (Well, that’s what the data indicates.)
If you have any interesting statistical information in your article, write about it. And for greater influence, use numbers and characters – not just letters. The numbers and characters in your tweet stand out in the line of your followers.
Here’s an example from Hubspot. They use the short “did you know” question and the numbers and characters appear on the display ad article to send some pretty amazing data. They include a short blog link after the author.
4. Use #Hashtags
Hashtags are a great way to spread your tweets on a variety of topics. What he doesn’t know yet is a hashtag. Basically, there are one or two words behind a common topic of discussion.
Hashtags have been used on Twitter for many years and offer a great way to connect with twitter users beyond your followers.
There are several methods to use hashtags when writing tweets to drive traffic to your blog. Here are two examples.
Use the specific hashtags for the topic. If you want to promote a particular blog, address, competition or ebook, you can create your own hashtag.
In this example, Guy Kawasaki wrote a post on his blog about good and bad reasons for writing a book. She uses the hashtag #APEtheBook, which is a common hashtag she has created to promote her ebook.
You can use this method for your entire blog on certain events in your website or on your blog (we will come to this tactic soon).
For example, you can set up a hashtag like #myawesomeblog. This makes Twitter a place for others to chat about your blog. If someone inserts it using your hashtag then that source will be used for hashtag searches. This can lead to more interest in your blog and more traffic to your site. (Of course, this technique is very famous for working well).
Use general hashtags associated with your post. Include hashtags on your blog topics. This is your Twitter
For example, Bored Panda writes about crazy news in his posts. Connect with Twitter readers using message topic hashtags. In this case, they use #thunderstorm and #supercell to cover storms in Texas.
This extends their reach to all of their Twitter followers and other Twitter users interested in the storm in Texas
5. Use @mentions
Mention is about how to include users @ Twitter users. This is a way to send tweets directly to followers, customers or anyone on Twitter.
You can use @Mentions in several ways.
If your blog comments on leading bloggers, companies, or customers, include them in a tweet that links back to your post. Not only will they appreciate the mention, but it can only get your tweet to redirect to your followers.
In this example, we wrote a blog post in Wishpond about Sephora and how they make a great album on Pinterest. We mentioned them in our Tweet.
Also include the people who posted good comments on your blog post. This is a great way to thank your loyal blog readers.
You can also mention the author of the blog post. Whether it is a guest blogger, a new blogger or even a regular blogger on your site, include them in a tweet that links back to their post. It is a nice gesture and will probably lead to their followers.
In this example, Shauna Miller of Penny Chic mentions the first blogger on her fashion blog.
6. A reference to the content of the blog
If someone mentions your blog content on Twitter, repeat their tweet.
This example shows a tweet from @Econsultancy. @ @ Mentioned Wishpond and included a link to their blog where they posted our infographic about social media marketing. At Wishpond, we redirected their tweet to our infographic.
7. Ask for a Retweet (or RT)
This is a great way to ensure that your blog-related tweets are reproduced. Simply ask your followers to update or update the RT. Tweets that request “RT” or “Retweet” will receive 12 to 23 times more shares than those who do not.
To get more traffic to your blog, request a tweet when you tweet back to your blog post.
In this example, Guy Kawasaki asks his followers to follow a tweet linking back to his blog page “Please RT”.
8. Use visually attractive images
The more appealing and enticing your tweets with blog posts are, the more they interact with them and the more they drive traffic back to your site.
Add a really cool picture to your blog’s tweet. Make sure this applies to your post. Try to find a picture that will appeal to your followers and get them to know more by clicking on your blog post.
You can even add a visual call-to-action, such as an image that includes the words “click the link to learn more …”
In this example, Intel tweeted a very clever image on July 4. Their blog post is about fireworks technology. In just 10 hours, this single tweet had 90 retweeks and 49 favorites. As you can see, the image is colorful, visually appealing and related to the science of fireworks.
9. Ask a Question Related to Your Topic
A question in your tweet can trigger a lot of engagement. If the question creates a sufficient connection and curiosity with your followers, it will get more clicks to your blog.
In this example of HootSuite, a tweet could simply tweet the title of its blog post. Instead, they asked their supporters a very playful question. It applies to their users by asking about browsers – not offices. The reader feels good if he tends to be in a chaotic place. And this can arouse their followers’ interest in clicking on their blog post.
Try this method of updating your next blog post. What question can you ask followers to click through to your blog?
10. Tweet about your blog competition
Running contests or group offers on your blog is a great way to increase traffic to your site. It interacts with your readers and gives new readers a great incentive to visit your blog.
Learn how easy it is to organize a contest on your website or blog. Get our free eBook: A complete guide to the contest and promotions
Tweeting about your competition can boost your blog.
Take a look at this example from AOL. AOL is promoting its competition to increase the number of followers on Twitter. They offer a summer package of prizes. To learn more about the contest, participants who want to participate must click on the AOL blog.
11. Promoting tweets
Promoted Tweets – pretty inexpensive advertising options provided by Twitter. They can help to distribute your content in the target market. Instead of just showing my channel followers, tweet will appear in the channels of other users. You can adjust the promoted tweets that they were aimed at geography, interests, and even to use the device by keywords.
Promoting tweets that contain a link to one of your blog posts, you can broadcast your tweets Twitter users who do not normally see them. This is an effective and classy way to bring new traffic to your blog.
Look, Jeff Bulas used Promoted Tweets to drive more traffic to its popular blog on digital marketing. The icon on the left shows that this is a paid tweet, but it is very thin. His tweet is straightforward and includes numbers, so that it stands out on the timeline Twitter.
12. Add a link to your bio
The Twitter bio is something your followers (and others) see when they visit you on Twitter. It will not change unless it changes. It lends your blog a great opportunity to get even more traffic.
Add the link to your blog or your blog biologist or even certain blog posts. Both sections have clickable connectivity. You can enter your CTA followers to provide clicks from your blog.
For example, if you have a large article you are writing and want to drive traffic for a few weeks, make a CTA and enter the bio. List the benefits of clicking on some of the above tweets.
Mari Smith uses this tactic to drive traffic to a specific landing page on her blog. This special link cleverly brings you an article about Mari’s new Facebook Marketing Online Course. Already a very popular bloga is a smart way to get more traffic.
Cross-promoting your blog posts via Twitter can be very beneficial in getting more traffic to your blog. It also gives you very exciting content to tweet about!
What do you think? Have you tried any of these Twitter marketing methods? What has worked for you? What has not worked out so well for you