Our News

Best Practices for Pitching Your Product with Video

Best Practices for Pitching Your Product with Video

Learn from companies such as Shopify, Quip, and Intercom, and get started making your product pitches more human (and imaginative).

When Shopify ready for its IPO, CEO Tobias Lütke didn’t present the normal pitch deck which investors are utilised to seeing. Instead, the company started a documentary.

The Shopify documentary dives deep into business history, starting with the kernel of an idea to produce an internet store, and finish with the future of retail. On the way, a story emerges of an item which has assisted clients, generated jobs and altered the manner eCommerce functions. This type of grand, out-of-the-box product presentation is not just entertaining to watch; it is also good for business.

Have 25 minutes to spare? Be sure to see the documentary incomplete.

So, what can we learn from firms like Shopify about pitching our products to prospective customers? As it turns out, many of the creative approaches used to create these compelling videos can be put on the sales pitches we make daily. In this informative article, we have a peek at what businesses like Shopify, Quip, and Intercom have done with product videos to discover some useful strategies for crafting the perfect product pitch.

Taking creativity to the lender

Any sales rep can make a creative sales video which pleasures and surprises prospective buyers.

Shopify’s 25-minute video presentation is a Fantastic model for sales presentations because:

* It’s sympathetic: It positions the merchandise from the context of individuals (partners, customers, employees).
* It is structured: The sections of the movie make it super clear where the pitch is moving.
* It’s surprising: No investor expects to find business information this manner, making it that much more effective.

By the end, you feel like you understand how the item may have a positive impact on each person in the room. A video sales presentation can be a powerful tool for demonstrating your value to clients. If you are just beginning with earnings video, below are some of the best practices to follow and the crucial mistakes to avoid.

“A video sales presentation can be a potent tool for demonstrating your worth to clients.”

Start your sales pitch onto a human note

You associate with other people, not what they have built.

Without individuals, customers will never fall to your merchandise. Your story is why people buy initially, and it is why they stick around over time. At Wistiaour sales presentations begin with personal introductions and anecdotes to ensure clients can get to know us “talk shop” We even built Soapbox to make sales presentations more individual following is a quick overview of what it’s all about.

fafba6c859f4d4f149c515825393349a94641cb3

Here are a couple of actionable tips for making people care about everything You Need to say on your sales demonstrations:

* Don’t start with the pitch. Whenever it’s important in any internet medium to get to the point quickly, your first word shouldn’t be”purchase” Rather, greet the person as though you’re fulfilling them face-to-face.
* Share anecdotal details. Quirky things, such as the fact you and the potential both have a sister named Gertrude, will make you stand out as a salesman and also deepen the relationship more quickly and authentically. Do not force it.
* Give a quick overview of what you are going to say. The client viewing your video is making a fast judgment about whether to keep watching. Give a short rundown of your main points at the start so they know you are thinking of them and their time.

By beginning with stories about people, you can help your clients understand why you are doing what you are doing and where you are going to go.

Use structure to drive your revenue message home

This item video from Quip follows a structure in small to big. It starts with one spreadsheet and eventually shows the merchandise as part of more complex, collaborative projects.

fba0432518102a0ad4cc05b8a53fbc2d34274970

The easy, logical formula makes you feel like you could get started with Quip today, but also that you’ll continue to get value from it down the line.

Here are a few additional storytelling structures you can adopt to your next sales presentation:

* The listing: Lists set up a very clear anticipation for the viewer and are easy to digest. A list video is like a traditional slide deck, just more dynamic — whether it’s”3 Reasons to Try Your Merchandise” or a five-step presentation. To make things super clear, use name slides for each point, and don’t forget to include the amount in the name of your movie.
* The hero’s trip: Set up a story where your customer is the”hero” setting out on a trip of discovery. You can go over what conditions are leading the hero to seek out change, discuss challenges they’ll overcome with your goods, and explain how they can bring back newfound wisdom to their team.
* Sparklines: inside her publication, Resonate, presentation specialist Nancy Duarte clarifies how good speeches go forth and back between lines of what life is like today and what it might be in an ideal future.

While movie pitches must always have a firm structure, be sure to concentrate on substance over style. The structure should direct your presentation, not direct it. A good story structure reinforces the message inside. So long as you know your audience and the major value you’re offering inside and out, you may use the structure to create that message popup.

“While video pitches should always have a firm structure, make sure you concentrate on substance over style.”

Finally, surprise with creativity

Sudden asides, fun images, and other imaginative personal touches add the part of je ne sais quoi that your presentation needs to be successful. Focus on small details to show prospects and customers what makes your business unique and delightful to work with.

Intercom goes above and beyond when it comes to style. Examine the way they stage this demonstration video:

0eb340a8c163bee70fe9740a8ec8bfcc9e9bc7c4

From multiplying the example company and revealing faces of staff members to creating interesting collages for the background, the presentation video is full of tiny, clever surprises. Intercom makes their product look great while additionally informing the viewer just how to use it.

Here Are a Few Tips and tricks for unexpected your customers:

* Keep it simple and play to your strengths: when you’ve got a pair of skilled designers onboard (who are not working on a zillion other things), then go ahead and add design flourishes. But if you only have your own webcam and your cubicle partner
Bryan convenient, then bring him into a Soapbox video and talk about how fun it would be to work together with your group. If your product is a little bit technical and you wish to spice up your demo, locate a successful musical track that shows your excitement for solving hard problems.
* Show off your workspace: Yes, you are going to need to clean up a bit. But establishing a DIY studio on your office will show clients how you work and help them get to know you a little better. This will produce a feeling of familiarity off the bat.
* Choose fresh examples: Among the most effective ways to flex imagination in a product-focused movie is to use amusing examples, demonstration clients, and use cases. Privy, an email tool for entrepreneurs, features adorable dogs on all their presentation pages.

This puppy is channelling some series ET vibes. In the end, compassion for the customer and a deep understanding of your product should drive how that you think creatively about your earnings presentation. Creative surprises come after you decide the desired actions and the structure of your presentation. If a joke or graphic doesn’t help the consumer know your product better, cut it out.

“Creative surprises come after you decide the desirable action and the structure of your demonstration.”

The best way to learn is by doing

These tips should get you started on the ideal foot, but learning doesn’t stop there. As you create more and more movie sales demonstrations, you’ll figure out exactly what works and what does not.

The quickest way to know is to ask your customers. Take their comments and incorporate it into your next presentation. That is the beauty of demonstration videos: Iteration is the best buddy. With Soapbox, you may always create new variants of presentations. It’s possible to answer specific customer requirements or research different techniques to help people understand what your product does and the reason why. The sooner you begin, the better![/vc_column_text][/vc_column][/vc_row]

Author

Audio Visual Lab